New creative and commercial opportunities are transforming the industry as films and series increasingly intersect with brands and media platforms. For filmmakers, artists, and companies alike, this shift opens the door to fresh ways of funding, producing, and sharing stories with audiences. Join us for a dynamic conversation on the emerging techniques—and bold experiments—that are redefining storytelling at the intersection of marketing, branding, and cinema.

Panelists include:

Ann Marie Bogle, Vice President, YouTube Ads Marketing
Maureen Bosetti – Chief Investment Officer, IPG, Mediabrands
Lena Peterson – Chief Strategy Officer, Sugar23
Dario Spina, Chief Marketing Officer, Paramount Brand Studio

Moderated by: Greg Kahn, CEO, GK Digital Ventures, Co-Founder, AI Trailblazers, Montclair Film Board of Trustees

Ann Marie Bogle

Anne Marie Nelson-Bogle is the Vice President of YouTube Ads Marketing at Google, where she leads a YouTube Ads team that works to elevate advertiser and industry perceptions and empower customers. She aims to be a people-first leader focused on building diverse, empowered teams and fostering inclusive cultures that inspire new ways of thinking and collaborating to unlock “the magic.” Prior to YouTube, Anne Marie developed transformative and digital-first brand strategies that deliver sustainable growth for top beauty brands like L’Oreal, Maybelline, and La Roche-Posay.

Maureen Bosetti

Maureen has worked in the Media business for 25+ years as a leader in Strategic Investment guiding both clients and agency teams to driving maximum value in the marketplace.  She has also focused on building relationships with the media partners to better facilitate the negotiations and client’s executions in market.

 Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of IPG’s General Motors MediaWorks buying unit and was quickly promoted to a Buyer overseeing GM’s $300MM+ Sports investments.  Maureen then went to work on the sales side at Discovery Communications as a Sales Planner.  Maureen crafted sales plans and marketing ideas for such clients as Procter & Gamble, Warner Brothers, Universal Studios, Exxon Mobil and M&M Mars.

 After Discovery, Maureen went back to the agency side working at Universal McCann for four years on the Coca-Cola account.  While working on Coca-Cola Maureen ran their high-profile Olympics sponsorship which was more than $100MM in addition to managing their juices and water brands.  Maureen joined Optimedia, NY (part of Publicis) in April 2004 as a VP, Associate Director in charge of buying for T-Mobile, BMW, ServiceMaster among other brands.  In March of 2010 Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients including Pizza Hut, Bridgestone Tires and Liberty Mutual representing billings more than $400MM. 

 Maureen joined Initiative in February of 2016 as the Chief Partnerships Officer overseeing all investments across the portfolio of clients including Amazon/Amazon Prime Video, T-Mobile, Liberty Mutual, Merck, Gilead, and Lego to name a few.  Maureen currently serves as the Chief Investment Officer at IPG Mediabrands working closely with the agency teams to develop strategic partnerships in the marketplace that yield both efficiencies and impact for clients.  

 Maureen graduated from Fordham University with a BA in Communications.  As an active member of the media industry Maureen is on the 4 As National Broadcast Committee, IAB Video Board, VOX Media Council and the Sandy Hook Promise Media Advisory Board.  In 2010, Maureen was named as one of Broadcasting and Cable’s Next Wave of Leaders.  Maureen was also named one of the 2013 Working Mothers of the Year as selected by She Runs It and in 2013 AdWeek highlighted Maureen as a Media All Star.  Maureen was recently honored by She Runs It for the Changing the Game awards which highlighted her advancements when it comes to more inclusive buying practices. 

Lena Peterson

Lena Petersen is Chief Strategy Officer at Sugar23 and part of the executive team driving the company’s innovation at the intersection of brands and entertainment. Recent initiatives include Sugar23’s partnership with Fifth Season to launch a $100M brand-focused film and TV studio and its collaboration with the Ad Council to create Ad Council Entertainment, expanding the nonprofit’s mission into premium storytelling. Previously Chief Brand Officer at MediaLink (UTA) and an executive at Publicis Media and Leo Burnett, Lena has been named to the Adweek 50 and Campaign 40 Over 40.

Dario Spina, Chief Marketing Officer, Paramount Brand Studio

Greg Kahn, CEO, GK Digital Ventures, Co-Founder, AI Trailblazers, Montclair Film Board of Trustees