There are signs of new life at the box office—beyond capes and cowls. SINNERS and WEAPONS are among several original titles that found big audiences this year and are expected to factor heavily into awards season. Gens Z and Alpha are hungering for IRL experiences including trips to the movie theater, and major studios and streamers are speaking directly to these and other audiences looking for more than just mainstream thrills. In this mix, the imprimatur of awards success is arguably more important than ever, especially when awards campaigns increasingly do double duty as ads for the theatrical experience.

Join Christopher Rosen and a panel of insiders for a discussion of this year’s brewing awards race and how marketers reach the audiences that care most about film. Rosen is deputy editor at The Ankler, where he leads all Prestige Junkie awards coverage.

Panelists include Tyler DiNapoli, President and CEO of Bleecker Street and Tom Hall, Artistic Director of Montclair Film.

Presented in Partnership with

Prior to Bleecker Street, Tyler was Vice President of Advertising & Field Marketing at Focus Features and oversaw teams who conceptualized, created and executed on the positioning and promotion of Focus films across all verticals. Titles range from commercial to specialty releases such as ATONEMENT, CORALINE, THE KIDS ARE ALL RIGHT, MILK, MOONRISE KINGDOM, THE PLACE BEYOND THE PINES and THE WORLD’S END.

A veteran entertainment executive, Tyler had previously held senior marketing posts within the exhibitor space (Bow Tie Cinemas), agency world (Terry Hines & Associates) and toward domestic and international marketing at Miramax Films. DiNapoli is a graduate of Sarah Lawrence College. He also has the distinction of being a member of the Academy of Motion Picture Arts & Sciences (AMPAS), the British Academy of Film and Television Arts (BAFTA) and Film Independent (FIND).

Tom Hall, Artistic Director of Montclair Film